Da Vinci Club visual identity
Omni Channel Marketing Rube Goldberg Machine

For the Club’s second meeting, in the summer, we designed an experience starting from a simple question: what would Leonardo do?

In the spirit of Leonardo da Vinci, we built a Rube Goldberg machine to illustrate the meeting’s theme. Rube Goldberg machine are amazing celebrations of human genius. They are, par excellence, contraptions that accomplish a very simple task in a very complicated manner. They are a symbol of life, a celebration of inventing and a great vehicle for visual storytelling.