Cisco wanted to promote its partnership with Romtelecom, the country’s #1 landline operator and Cisco’s main partner, and to raise awareness about Romtelecom’s having achieved the highest Cisco certifications.
Solution
Ogre put together an integrated marketing campaign, with a focus on lead generation.
Desired outcome
Raise awareness of the high-profile partnership and potentially generate leads.
Results
More than 150 leads totaling an opportunities of more than $2 million, with a geographic distribution of 30 counties (out of Romania’s total of 41). The campaign reached a total of 15000 large and medium enterprises in Romania.
Main components
A campaign micro-site, demand generation, email marketing, telemarketing, database marketing, case studies.
Noteworthy
The campaign lasted for 3 months and was managed entirely by Ogre. Leads were delivered to both companies in SFDC format
